Real-time Purchase Order data will enable customers to plan sales and marketing campaigns based on stock levels

Hong Kong, Monday 23rd September 2019 – Tigers has released a new Purchase Order (PO) Suite feature in the US for its flagship Cloud-based SmartHub:Connect (SH:C) platform to allow customers to track factory orders and plan marketing campaigns related to stock availability.

The roll-out of the PO Suite for the freight, logistics, and e-commerce portal will provide an enhanced tool for SH:C customers and will enable users to plan for key busy periods, such as Cyber Monday, Black Friday, Single’s Day, and Christmas.

Tigers is planning to extend the new service to customers in Australia and China next month.

“The new feature is part of a planned evolution of SH:C to provide increased transparency and tracking for our customers,” said Mark Gatenby, Chief Information Officer, Tigers.

“The PO Suite allows users to track factory orders by purchase order numbers, which in turn enables them to effectively monitor stock levels for their e-commerce platforms.

“This is particularly useful from a marketing and communications perspective because customers can see what is actually available in the factories, especially as we enter peak season for shipping.”

Hong Kong-based Tigers has a global network of offices, warehouses, and fulfilment centres, which will further boost the ability of SH:C to track orders and book shipping.

The next step for Tigers is to introduce 4PL functionality to SH:C later this year to allow customers with more than one logistics provider to view all shipping and track and trace options.

“We are working towards providing our customers with collaborative visibility, which is the modern, progressive approach to freight forwarding,” said Gatenby.

Tigers has been investing heavily in digital technology in recent years and launched SmartHub:Connect in November 2018, which recorded more than 10,000 customer logins in August 2019.

Earlier this year, Tigers also rolled-out freight rate quote rate engine Doozee across its global internal network following a successful trial on the Australia-China trade lanes.

For more information about SH:C and Tigers, visit go2tigers.com


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